It’s all about ability and execution. This is a challenge to be brutally honest, brutally direct and brutally focused on getting things done right.
Once again, Scott Brinker published his annual Marketing Technology Landscape Supergraphic for 2016. It’s awesome but I wonder, have we finally reached the tipping point of mar-tech overload? Let’s talk about the basics.
The Cuban Ministry of Higher Education announced it will host the first annual Open Technology Workshop to foster collaboration, learning and making.
Studies show that more often than not, software projects result in a proverbial descent into hell. Here are “7S+1” suggestions that might help.
The old McKinsey notions about value delivery still matter. And the current discussions going on everywhere around customer experience certainly matter. But there’s one more thing we can layer on top of all that: let’s talk about customer engagement.
During the economic downturn of 2008-09, demand generation became a critical business challenge and marketing automation arose to meet that need. Today’s challenge is different. Marketing Automation is no longer a competitive differentiator. Customer Engagement is.
Everyone’s talking about customer experience. Great idea, but also shortsighted. That’s because great experience alone does not compel action, i.e. sales. Willing participation – or engagement – does.
From The Archives
People often ask me, should I go to business school? Normally I get asked by people I just met, e.g. on airplanes, at conferences, etc. But lately I found myself getting asked by the sons and daughters of friends. What advice would I give them?
Latest Tools & Tips
By default, images uploaded into WordPress will get a Title based on the literal filename and no Alt-Text at all. Which is bad for SEO. Here’s a way to do it better – and automatically.
The Genesis Infinity Pro theme for WordPress does not include overlays on the front page background images by default. No problem, here’s how to add your own using CSS.
PHP 7 enables WordPress to run almost twice as fast. Your website visitors will like that, and your SEO rankings might too.
Get the Brutal Truth
Tired of corporate nonsense? Fed up with marketing blather? Forget all that, there’s a better way. Let’s get to work.