Microsoft wants you to upgrade to Windows 10, but if you aren’t ready here’s how to stop the popup reminders.
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During the economic downturn of 2008-09, demand generation became a critical business challenge and marketing automation arose to meet that need. Today’s challenge is different. Marketing Automation is no longer a competitive differentiator. Customer Engagement is.
Everyone’s talking about customer experience. Great idea, but also shortsighted. That’s because great experience alone does not compel action, i.e. sales. Willing participation – or engagement – does.
We know what customer satisfaction is. We also have a good idea what customer experience and engagement is about. But what does it mean to truly delight your customers? And how might you achieve that?
McKinsey & Company, revered counselor to corporations worldwide. Believe it or not, they actually do teach tricks applicable in the real world. And you can get those morsels of goodness for free, right here.
Scott Brinker just published his annual Marketing Technology Landscape Supergraphic. This thing is awesome. But nearly 2000 companies – how can you possibly make sense of all that? A few thoughts might help.
Finding the right WordPress plugins in a sea of 35,000+ is a huge challenge. But don’t worry, I’ve already spent an insane amount time researching and vetting these. Here’s what I use.
It’s amazing how many marketing automation projects take a product-oriented approach. Don’t let that happen. Get back to basics: focus on the value.
It’s hard to have a marketing Conversation, and certainly hard to nurture toward Conversion, if all you’re doing is flinging product info out there. A key ingredient is missing: Content.
Marketing automation and the funnel go hand in hand, you can’t have one without the other. We could go on forever discussing the funnel. Let’s not do that. Instead, here’s an 80/20 that might help get you started.
If you were marketing the very first microwave, wouldn’t you need to pitch an entirely new concept to an entirely new audience? Well, yes. But there’s a fundamental fallacy with that notion…