It's all about ability and execution. This is a challenge to be brutally honest, brutally direct and brutally focused on getting things done right.
Reflections About Love And Life
A few months ago my nephew Diego and his fiancée Monica asked me to officiate their wedding. Here are the remarks I presented at their marriage ceremony on 6/21/19.
The Marketing Technology Landscape 2016: A Call to Basics
Once again, Scott Brinker published his annual Marketing Technology Landscape Supergraphic for 2016. It's awesome but I wonder, have we finally reached the tipping point of mar-tech overload? Let's talk about the basics.
The 2016 Open Technology for Life Workshop in Havana, Cuba
The Cuban Ministry of Higher Education announced it will host the first annual Open Technology Workshop to foster collaboration, learning and making.
Seven (Plus One) Suggestions for Software Success
Studies show that more often than not, software projects result in a proverbial descent into hell. Here are "7S+1" suggestions that might help.
A Business is
a Value an Engagement Delivery System
The old McKinsey notions about value delivery still matter. And the current discussions going on everywhere around customer experience certainly matter. But there’s one more thing we can layer on top of all that: let’s talk about customer engagement.
Creating Customer Engagement: Automation is Not Enough
During the economic downturn of 2008-09, demand generation became a critical business challenge and marketing automation arose to meet that need. Today’s challenge is different. Marketing Automation is no longer a competitive differentiator. Customer Engagement is.
From the Archives
An Open Letter to New Grads
July 1, 2013
People often ask me, should I go to business school? Normally I get asked by people I just met, e.g. on airplanes, at conferences, etc. But lately I found myself getting asked by the sons and daughters of friends. What advice would I give them?
Latest Tools & Tips
Automatically Set the WordPress Image Title, Alt-Text & Other Meta
By default, images uploaded into WordPress will get a Title based on the literal filename and no Alt-Text at all. Which is bad for SEO. Here's a way to do it better - and automatically.
Add Front Page Image Overlays to Genesis Infinity Pro
The Genesis Infinity Pro theme for WordPress does not include overlays on the front page background images by default. No problem, here's how to add your own using CSS.
PHP 7: The Easiest WordPress Speed Increase You Can Get
PHP 7 enables WordPress to run almost twice as fast. Your website visitors will like that, and your SEO rankings might too.
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About Brutal Business
Tired of corporate nonsense? Fed up with marketing blather? Forget all that, there's a better way. Let’s get to work.