It's all about ability and execution. This is a challenge to be brutally honest, brutally direct and brutally focused on getting things done right.
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Reflections About Love And Life
A few months ago my nephew Diego and his fiancée Monica asked me to officiate their wedding. Here are the remarks I presented at their marriage ceremony on 6/21/19.
The Marketing Technology Landscape 2016: A Call to Basics
Once again, Scott Brinker published his annual Marketing Technology Landscape Supergraphic for 2016. It's awesome but I wonder, have we finally reached the tipping point of mar-tech overload? Let's talk about the basics.
The 2016 Open Technology for Life Workshop in Havana, Cuba
The Cuban Ministry of Higher Education announced it will host the first annual Open Technology Workshop to foster collaboration, learning and making.
Seven (Plus One) Suggestions for Software Success
Studies show that more often than not, software projects result in a proverbial descent into hell. Here are "7S+1" suggestions that might help.
A Business is a Value an Engagement Delivery System
The old McKinsey notions about value delivery still matter. And the current discussions going on everywhere around customer experience certainly matter. But there’s one more thing we can layer on top of all that: let’s talk about customer engagement.
Creating Customer Engagement: Automation is Not Enough
During the economic downturn of 2008-09, demand generation became a critical business challenge and marketing automation arose to meet that need. Today’s challenge is different. Marketing Automation is no longer a competitive differentiator. Customer Engagement is.