If you were marketing the very first microwave, wouldn’t you need to pitch an entirely new concept to an entirely new audience? Well, yes. But there’s a fundamental fallacy with that notion…

Finding a Straighter Line to Results
If you were marketing the very first microwave, wouldn’t you need to pitch an entirely new concept to an entirely new audience? Well, yes. But there’s a fundamental fallacy with that notion…
Hesitation Marks is now officially released. How good is it? Peter Gabriel once stated “A good song is something that makes you feel, makes you think and if you’re really lucky, it makes you move”. Based on those metrics, Hesitation Marks is excellent.
People often ask me, should I go to business school? Normally I get asked by people I just met, e.g. on airplanes, at conferences, etc. But lately I found myself getting asked by the sons and daughters of friends. What advice would I give them?