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Marketing

New York City Dawn

Want to Get Big? Think Small. And Get Your Brutal On.

March 9, 2017

It’s all about ability and execution. This is a challenge to be brutally honest, brutally direct and brutally focused on getting things done right.

Filed Under: Business, Featured, Marketing

Scott Brinker’s Marketing Technology Supergraphic 2016

The Marketing Technology Landscape 2016: A Call to Basics

September 28, 2016

Once again, Scott Brinker published his annual Marketing Technology Landscape Supergraphic for 2016. It’s awesome but I wonder, have we finally reached the tipping point of mar-tech overload? Let’s talk about the basics.

Filed Under: Featured, Marketing

Christ’s Descent into Hell

Seven (Plus One) Suggestions for Software Success

January 5, 2016

Studies show that more often than not, software projects result in a proverbial descent into hell. Here are “7S+1” suggestions that might help.

Filed Under: Business, Featured, Marketing

WordPress 4.4 Is Here With Embeds, Term Meta and REST API

December 12, 2015

WordPress released Version 4.4, named “Clifford” in honor of trumpeter Clifford Brown, with great new features to better display, embed and integrate content.

Filed Under: Marketing, Technology

Apple Store - 5th Ave NYC

A Business is a Value an Engagement Delivery System

November 14, 2015

The old McKinsey notions about value delivery still matter. And the current discussions going on everywhere around customer experience certainly matter. But there’s one more thing we can layer on top of all that: let’s talk about customer engagement.

Filed Under: Featured, Marketing

Automation Is Not Enough

Creating Customer Engagement: Automation is Not Enough

April 1, 2015

During the economic downturn of 2008-09, demand generation became a critical business challenge and marketing automation arose to meet that need. Today’s challenge is different. Marketing Automation is no longer a competitive differentiator. Customer Engagement is.

Filed Under: Featured, Marketing

Transform Experience Into Engagement

Transform Customer Experience Into Engagement (and Sales)

February 10, 2015

Everyone’s talking about customer experience. Great idea, but also shortsighted. That’s because great experience alone does not compel action, i.e. sales. Willing participation – or engagement – does.

Filed Under: Featured, Marketing

Leap From Expectation to Aspiration

Customer Delight: The Leap From Expectation to Aspiration

January 28, 2015

We know what customer satisfaction is. We also have a good idea what customer experience and engagement is about. But what does it mean to truly delight your customers? And how might you achieve that?

Filed Under: Featured, Marketing

Marketing Technology Landscape 2015

Reflections on the Marketing Technology Landscape 2015

January 18, 2015

Scott Brinker just published his annual Marketing Technology Landscape Supergraphic. This thing is awesome. But nearly 2000 companies – how can you possibly make sense of all that? A few thoughts might help.

Filed Under: Featured, Marketing

VDS - Value Delivery System

Value Delivery is the Start Button

July 14, 2014

It’s amazing how many marketing automation projects take a product-oriented approach. Don’t let that happen. Get back to basics: focus on the value.

Filed Under: Marketing

The Three C's of Marketing

Revisiting the Three C’s of Marketing

July 11, 2014

It’s hard to have a marketing Conversation, and certainly hard to nurture toward Conversion, if all you’re doing is flinging product info out there. A key ingredient is missing: Content.

Filed Under: Marketing

The Funnel

How to Jump-Start Your Funnel

July 10, 2014

Marketing automation and the funnel go hand in hand, you can’t have one without the other. We could go on forever discussing the funnel. Let’s not do that. Instead, here’s an 80/20 that might help get you started.

Filed Under: Marketing

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