It’s all about ability and execution. This is a challenge to be brutally honest, brutally direct and brutally focused on getting things done right.
Marketing
The Marketing Technology Landscape 2016: A Call to Basics
Once again, Scott Brinker published his annual Marketing Technology Landscape Supergraphic for 2016. It’s awesome but I wonder, have we finally reached the tipping point of mar-tech overload? Let’s talk about the basics.
Seven (Plus One) Suggestions for Software Success
Studies show that more often than not, software projects result in a proverbial descent into hell. Here are “7S+1” suggestions that might help.
WordPress 4.4 Is Here With Embeds, Term Meta and REST API
WordPress released Version 4.4, named “Clifford” in honor of trumpeter Clifford Brown, with great new features to better display, embed and integrate content.
A Business is a Value an Engagement Delivery System
The old McKinsey notions about value delivery still matter. And the current discussions going on everywhere around customer experience certainly matter. But there’s one more thing we can layer on top of all that: let’s talk about customer engagement.
Creating Customer Engagement: Automation is Not Enough
During the economic downturn of 2008-09, demand generation became a critical business challenge and marketing automation arose to meet that need. Today’s challenge is different. Marketing Automation is no longer a competitive differentiator. Customer Engagement is.
Transform Customer Experience Into Engagement (and Sales)
Everyone’s talking about customer experience. Great idea, but also shortsighted. That’s because great experience alone does not compel action, i.e. sales. Willing participation – or engagement – does.
Customer Delight: The Leap From Expectation to Aspiration
We know what customer satisfaction is. We also have a good idea what customer experience and engagement is about. But what does it mean to truly delight your customers? And how might you achieve that?
Reflections on the Marketing Technology Landscape 2015
Scott Brinker just published his annual Marketing Technology Landscape Supergraphic. This thing is awesome. But nearly 2000 companies – how can you possibly make sense of all that? A few thoughts might help.
Value Delivery is the Start Button
It’s amazing how many marketing automation projects take a product-oriented approach. Don’t let that happen. Get back to basics: focus on the value.
Revisiting the Three C’s of Marketing
It’s hard to have a marketing Conversation, and certainly hard to nurture toward Conversion, if all you’re doing is flinging product info out there. A key ingredient is missing: Content.
How to Jump-Start Your Funnel
Marketing automation and the funnel go hand in hand, you can’t have one without the other. We could go on forever discussing the funnel. Let’s not do that. Instead, here’s an 80/20 that might help get you started.