It’s all about ability and execution. This is a challenge to be brutally honest, brutally direct and brutally focused on getting things done right.
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The Marketing Technology Landscape 2016: A Call to Basics
Once again, Scott Brinker published his annual Marketing Technology Landscape Supergraphic for 2016. It’s awesome but I wonder, have we finally reached the tipping point of mar-tech overload? Let’s talk about the basics.
The 2016 Open Technology for Life Workshop in Havana, Cuba
The Cuban Ministry of Higher Education announced it will host the first annual Open Technology Workshop to foster collaboration, learning and making.
Seven (Plus One) Suggestions for Software Success
Studies show that more often than not, software projects result in a proverbial descent into hell. Here are “7S+1” suggestions that might help.
A Business is a Value an Engagement Delivery System
The old McKinsey notions about value delivery still matter. And the current discussions going on everywhere around customer experience certainly matter. But there’s one more thing we can layer on top of all that: let’s talk about customer engagement.
Creating Customer Engagement: Automation is Not Enough
During the economic downturn of 2008-09, demand generation became a critical business challenge and marketing automation arose to meet that need. Today’s challenge is different. Marketing Automation is no longer a competitive differentiator. Customer Engagement is.
Transform Customer Experience Into Engagement (and Sales)
Everyone’s talking about customer experience. Great idea, but also shortsighted. That’s because great experience alone does not compel action, i.e. sales. Willing participation – or engagement – does.
Customer Delight: The Leap From Expectation to Aspiration
We know what customer satisfaction is. We also have a good idea what customer experience and engagement is about. But what does it mean to truly delight your customers? And how might you achieve that?
Be Your Own McKinsey
McKinsey & Company, revered counselor to corporations worldwide. Believe it or not, they actually do teach tricks applicable in the real world. And you can get those morsels of goodness for free, right here.
Reflections on the Marketing Technology Landscape 2015
Scott Brinker just published his annual Marketing Technology Landscape Supergraphic. This thing is awesome. But nearly 2000 companies – how can you possibly make sense of all that? A few thoughts might help.
An Open Letter to New Grads
People often ask me, should I go to business school? Normally I get asked by people I just met, e.g. on airplanes, at conferences, etc. But lately I found myself getting asked by the sons and daughters of friends. What advice would I give them?