• Skip to main content

Brutal Business

Finding a Straighter Line to Results

  • Blog
  • About
    • Brutal Business
    • Francisco Ruiz
    • In Gratitude
  • Contact

Featured

Peter Gabriel Us (Press Kit)

Reflections About Love And Life

June 23, 2019

A few months ago my nephew Diego and his fiancée Monica asked me to officiate their wedding. Here are the remarks I presented at their marriage ceremony on 6/21/19.

Filed Under: Featured, Life

New York City Dawn

Want to Get Big? Think Small. And Get Your Brutal On.

March 9, 2017

It’s all about ability and execution. This is a challenge to be brutally honest, brutally direct and brutally focused on getting things done right.

Filed Under: Business, Featured, Marketing

Scott Brinker’s Marketing Technology Supergraphic 2016

The Marketing Technology Landscape 2016: A Call to Basics

September 28, 2016

Once again, Scott Brinker published his annual Marketing Technology Landscape Supergraphic for 2016. It’s awesome but I wonder, have we finally reached the tipping point of mar-tech overload? Let’s talk about the basics.

Filed Under: Featured, Marketing

The 2016 Open Technology for Life Workshop in Havana, Cuba

March 21, 2016

The Cuban Ministry of Higher Education announced it will host the first annual Open Technology Workshop to foster collaboration, learning and making.

Filed Under: Business, Featured, Technology

Christ’s Descent into Hell

Seven (Plus One) Suggestions for Software Success

January 5, 2016

Studies show that more often than not, software projects result in a proverbial descent into hell. Here are “7S+1” suggestions that might help.

Filed Under: Business, Featured, Marketing

Apple Store - 5th Ave NYC

A Business is a Value an Engagement Delivery System

November 14, 2015

The old McKinsey notions about value delivery still matter. And the current discussions going on everywhere around customer experience certainly matter. But there’s one more thing we can layer on top of all that: let’s talk about customer engagement.

Filed Under: Featured, Marketing

Automation Is Not Enough

Creating Customer Engagement: Automation is Not Enough

April 1, 2015

During the economic downturn of 2008-09, demand generation became a critical business challenge and marketing automation arose to meet that need. Today’s challenge is different. Marketing Automation is no longer a competitive differentiator. Customer Engagement is.

Filed Under: Featured, Marketing

Transform Experience Into Engagement

Transform Customer Experience Into Engagement (and Sales)

February 10, 2015

Everyone’s talking about customer experience. Great idea, but also shortsighted. That’s because great experience alone does not compel action, i.e. sales. Willing participation – or engagement – does.

Filed Under: Featured, Marketing

Leap From Expectation to Aspiration

Customer Delight: The Leap From Expectation to Aspiration

January 28, 2015

We know what customer satisfaction is. We also have a good idea what customer experience and engagement is about. But what does it mean to truly delight your customers? And how might you achieve that?

Filed Under: Featured, Marketing

Be Your Own McKinsey

January 24, 2015

McKinsey & Company, revered counselor to corporations worldwide. Believe it or not, they actually do teach tricks applicable in the real world. And you can get those morsels of goodness for free, right here.

Filed Under: Business, Featured

Marketing Technology Landscape 2015

Reflections on the Marketing Technology Landscape 2015

January 18, 2015

Scott Brinker just published his annual Marketing Technology Landscape Supergraphic. This thing is awesome. But nearly 2000 companies – how can you possibly make sense of all that? A few thoughts might help.

Filed Under: Featured, Marketing

Bruce Springsteen - Valmy

An Open Letter to New Grads

July 1, 2013

People often ask me, should I go to business school? Normally I get asked by people I just met, e.g. on airplanes, at conferences, etc. But lately I found myself getting asked by the sons and daughters of friends. What advice would I give them?

Filed Under: Featured, Life

  • About
  • Contact
  • Terms of Service
  • Privacy Policy

Copyright © 2013–2023 • Brutal Business, Inc.